“The Future is Fortress”
Exciting news! Today, to celebrate 17 successful and continuous years of growth in the diagnostics industry, we are releasing an updated brand identity to better reflect the modern and innovative company we are.
You’ll see our new logo and style across all of our brochures and also online on our website, Facebook, and Twitter. If you are attending MEDICA next week you’ll have the opportunity to attend our official rebrand launch: The Future is Fortress!
We believe the new look Fortress branding better matches what we’ve become since we began business in 2000. As a provider of innovative diagnostic solutions and novel quality products we really wanted our updated brand identity to reflect that of a modern and forward-thinking company while still acknowledging our history.
At Fortress, we believe that the future of healthcare globally is bright and as we aspire to make a positive impact on the development of this industry through our commitment to R & D, we wanted our brand image to also be bright and positive. Our new vibrant colours bring greater life to our brand and celebrate our global success.
Our new fortress logo stamp mark symbolises many different aspects of our company’s core personality as well as how we have grown and developed while still keeping a strong link to our original logo.
The coming together of the two circular shapes shows the close and supportive relationship between Fortress and our distributors to jointly achieve success and growth. These two shapes coming together as one also demonstrates how the company has evolved and is still growing to be a leading provider of a full spectrum of IVD products.
We’ve not just come up with a new logo, we have also created a mission statement to reflect the values and goals of our organisation. The whole company met and thought about what we aim to achieve on a day to day basis across all of our departments from manufacturing to distribution and from this the mission statement was born.
We are proud of our heritage and the wealth of experience and expertise we have gathered since development, however we want to grow and our new identity will help move us into the future.
“We are an innovative, quality focused IVD provider dedicated to researching, developing and manufacturing new solutions for healthcare globally.”
For more information on Fortress Diagnostics, a leading, global ISO accredited IVD manufacturer, please contact us on firstname.lastname@example.org