The Story Behind our Rebrand

24 August, 2020

Last week, we announced that we are rolling out our new brand identity. Our new brand identity reflects the ethos and business ambitions of Fortress Diagnostics, as well as the excellent work and services that we have developed over the last 20 years.

We pride ourselves on Advancing Global Diagnostics for Life, and as such, we have chosen this to be the basis of our new brand identity. But what does this really mean and how is it related to Fortress Diagnostics?

Advancing: Continued investment into R&D (30% of our turnover) in order to provide cutting-edge diagnostic solutions to meet the growing needs of our market.

Global: Our global distribution network spans over 100 international markets and we continue to put our stamp on the global diagnostics market.

Diagnostics: This is our bread and butter - we are experts in diagnostics and have been over the last 20 years. Our continued growth is testament to our expertise and excellence in the diagnostics market.

for Life: We here at Fortress Diagnostics have an unwavering passion for life. We pride ourselves on improving livelihoods through our diagnostic solutions.

If you have any queries in regards to our brand refresh, please contact



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